Mobile journey analytics · UK
BitPath Digital
We map how people actually move through your mobile app, then design event attribution so product and growth decisions rest on trustworthy journey evidence — not guesswork.
What we deliver
BitPath Digital works with product owners, mobile leads, and growth analysts who need clear user journey maps and defensible event attribution inside their apps — without rebuilding measurement from scratch every release.
Journey & attribution audit
A structured review of how your mobile app records journeys and assigns credit to channels, campaigns, and in-app moments.
Event taxonomy design
A coherent naming system for mobile events and properties so journey maps stay readable as features ship.
Attribution implementation support
Side-by-side support while engineering wires journey events and attribution rules into your live mobile releases.
How an engagement unfolds
Each project follows a folded sequence: discover, map, attribute, hand over.
Discovery briefing
We review your current event catalogue, funnel questions, and the journeys that matter for the next release cycle.
Journey mapping
We document real paths from install through activation, retention moments, and conversion — including the dead ends teams often overlook.
Attribution design
We define which events own which decisions, how properties carry context, and how attribution windows should behave for your channels.
Handover pack
You receive taxonomy tables, journey diagrams, implementation notes for engineering, and a verification checklist for QA.
From recent clients
Specific feedback from teams who commissioned journey mapping and attribution work.
“The audit showed we were double-counting first purchases because the same checkout event fired from both native and WebView. Fixing that alone changed how we read paid acquisition.”— Priya N., Head of Growth, consumer finance app
“Mapping the onboarding branches took longer than we hoped — our feature flags made paths messy — but the resulting taxonomy finally matched what engineering could maintain.”— Marcus L., Mobile Product Lead, health coaching app
Ready to clarify your mobile journeys?
Tell us which screens and events feel unreliable. We reply within two working days with a suggested engagement shape.
Request a briefing